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Mini case 1 – Saatchi & Saatchi

In December 1994, as a result of sustained pressure from the principal shareholders, Maurice Saatchi was dismissed from his post as chairman of the company. Saatchi, a controversial figure, had founded and managed the firm. His dismissal was intended to prevent a further sharp fall in the company’s share prices, and it was greeted with initial enthusiasm.

However, the consequences were fatal. Maurice Saatchi quickly formed a new company, continued to trade under the name of Saatchi, and recruited many of the most creative employees from the old company. Owing to this enormous loss of intellectual capital, CORDIANT, the company which succeeded SAATCHI & SAATCHI, lost customer accounts worth over £50m. in a matter of weeks. The share price collapsed by a further third in the following six months.

Mini case 2 – Volkswagen & General Motors

The danger of losing knowledge when key workers depart is by no means restricted to traditionally creative industries such as advertising, design or entertainment. A case in point is the dramatic move of Josh Ignacio Upez, chief of purchasing at GENERAL MOTORS, to VOLKSWAGEN.

This move was the subject of a lengthy debate. GENERAL MOTORS initially made massive demands for damages, alleging that documents or computer files had been transferred illegally. However, this dispute was eclipsed by the fact that here too, the loss of a key employee was followed by the exodus of a whole group of highly skilled managers. Uncoded intellectual assets of incalculable value were carried off in the heads of the renegades, and were irrevocably lost for GENERAL MOTORS.

Questions to answer

Untuk kedua kasus diatas berikan bahasan anda untuk :

• Apa faktor knowledge dalam penekanan kasus diatas?

Factor knowledge adalah knowledge worker. Knowledge worker sangat berpengaruh terhadap kelangsungan perusahaan.

• Apa saja kesalahan dari perubahan-perusahaan yang ada diatas?

–      Tidak mampu memanfaatkan knowledge yang dimiliki para knowledge worker sehingga perusahaan mengalami kerugian dan kehilangan knowledge workernya.

–      Pemecatan karyawan yang memiliki knowledge worker.

• Apa saja faktor pembelajaran yang didapat dari kasus pendek diatas?

Sebuah perusahaan harus mampu untuk memanfaatkan knowledge yang dimiliki para knowledge worker sehingga perusahaan tidak perlu kehilangan / memecat karyawan yang justru memiliki knowledge worker.